Yogic Content?

Tara Stiles is apparently upsetting the yoga establishment in New York with her less-exclusive form of yoga. While she doesn't produce what people would consider journalistic content, I was intrigued by her use of social media, a focus on a different demographic, her pricing structure, and teaming up with folks such as Jane Fonda and Deepak Chopra to get her message out. What can we learn from Stiles? Here's the article The New York Times ran on her on Sunday.