I'm still on the hunt for anything that gives me an idea of HOW MUCH money can be made with an ad network. But in my quest for said information I found this site. It's a list of 21 ad networks with a description of the ad format and relevant audience figures. It covers everything from in-text to widget ads and the previously unknown (to me) "advertorial" (not gonna lie...it's a little exhausting).
Still, it's definitely worth a look-see.
http://howtosplitanatom.com/news/21-great-advertising-networks-for-publishers/
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