This introduces an interesting concept in terms of a new journalism and advertising model that could be implemented in the future when "The Daily" expands to more tablets and other similar tablet-only publications come out.
As stated in the article from the Washington Post:
It's the most ambitious attempt yet by a traditional media company to merge the subscription-plus-advertising business model of a print publication with the multimedia and interactivity of the Web.
I think tablet publications really could be an avenue for future advertising methods. It combines a subscription model that people might not mind taking the dive to pay considering the publication would upload right onto the tablet they already own. Convenience is a big sell point here.
Lauren Gentile
Brandon Kirby
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