For our photo project, I feel like one of the hardest issues to tackle will be how to get yourself in the public eye of the niche audience we are looking for. That is, people who are seriously interested in viewing great quality photojournalism. (People like Kyle Poplin!)
With social media being so common these days, as an organization/news outlet, it would be easy to become too involved in tracking your twitter followers and facebook "likes", so THIS ARTICLE talks about how to understand that each viewer has an audience of their own, and your goal is to create enough quality work that they choose to send it to their own audience.
The blog also has a few other tips on implementing social media and gaining an audience.
-abbey moore
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