Monday, February 7, 2011

Yahoo Pushes for Personalized Content

Yahoo appears to be losing readers, money and employees. Yahoo knows it has to change something if they want to stay alive in the news industry. In this NY Times article, Yahoo's next step is to have their news cut through the noise of the web and provide its readers with personalized content. Yahoo is also pushing its content to phones and other mobile devices. This is interesting because so many students in our class had similar ideas. It was will be interesting to see if Yahoo can keep up with the other innovative companies like AOL, Google and the iPad.

Erica Hamling & Sam Mikalonis

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