Print advertising has rebounded in recent years, but not nearly as quickly as television and online ads, according to a report published last week. Advertisers are funneling their dollars toward TV and the Interwebs because people tend to spend their time more with each when compared to print media (particularly newspapers). And despite there being a slight rebound in print advertising, it is small enough that it cannot be considered "positive." All is not well on the digital front, though. The report found effective monetization of digital advertisements has yet to be harnessed. Although the report focus on two large media companies — Gannett and the New York Times Co. — its implications apply to a broad spectrum of organizations.
Zane McMillin
Rebecca Stolarsky
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