Digital advertising plays a big role in online media, and the merger between the Huffington Post and AOL recognizes that. In this article, digital analysts explain the importance of online advertising for digital journalism: it is currently right behind print and broadcast advertising, but within the next two years is predicted to surpass both. Also, a big advantage that AOL will gain from this merger is advertising, because of the Huffington Post's millions of readers who attract big advertisers.
Kara Venturino-Eyde
Erin O'Connor
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