CUNY Graduate School of Journalism professor Jeff Jarvis, author of "What Would Google Do?" bases his discussion around Google's greatest skill and challenge: scale. In the article, Jarvis offers insight into Google's greatest scale challenge; innovation and its next biggest scale opportunity; mobile. He discusses how important 'local' will be for Google in the near future and where Larry Page will ultimately take the company. Jarvis' Book, "Public Parts", will be published later this year.
Lauren Walker
Victoria Marzec
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