This article is old, and may be a little outdated in the fact that it focuses its attention more on newspapers. HOWEVER, it brings up a very interesting point:
Most journalists see advertisements as nothing more than a way to generate revenue, yet this article contends that good ads can actually attract more readers, ultimately increasing the newspapers' readership.
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Also, take notice of what is under the headline, after "Email" and "Print" ... oh how things change
Michael Marx
Kaleigh Robichaud
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