It does exist! "Do Not Track" functions are actually available for smartphone users to keep third parties from using their information to sell ads. Sounds great, but many people are unaware of how to access their privacy settings, let alone know that this option is available. Executive director of the Electronic Privacy Information Center, Marc Rotenberg, thinks that the FTC and Congress need to step in and create some sort of public policy to inform users. Meanwhile tracking companies such as Collective are opposed to this idea because they rely on "behavioral ads" to run their business.
Kaleigh Robichaud
Michael Marx
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