At this year's Oscars, TV is not the only place to find immediate updates about the winners (and losers). This article discusses the collaboration between social media outlets, like Twitter, to talk to viewers about their reactions to the awards show as it airs on TV. This new level of multitasking brings good business to TV stations and social media sites, and this business plan is not limited to awards shows, but reality shows as well.
-Rebecca Stolarsky
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