Thursday, February 3, 2011

First iPad Newspaper Seeks Balance Between Subscription and Advertising

Rupert Murdoch's News Corp. released the first newspaper available only on the iPad late last month. The Washington Post article details the paper called The Daily, readers pay 99 cents per day or $40 per year for a subscription granting them access to hundreds of daily articles and content. However, News Corp. plans to continue to receive revenue from advertising, much like an actual newspaper. The article suggests that News Corp. is attempting to balance revenue from ads and users 50-50.

Sam Mikalonis and Erica Hamling
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1 comment:

  1. Fara WarnerFebruary 3, 2011 at 10:17 AM

    Thanks for posting.
    I was going to do it.
    Great story for research on distribution

    ReplyDelete

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